Case 006 · Marketing Tech · Influencer Marketing
Custom Influencer Marketing OS for a DTC Brand on TikTok Shop
A US-based marketing agency running influencer campaigns for a Direct-to-Consumer brand came to us with a single mandate. Stop paying for five overlapping SaaS tools. Build one custom operating system, own the source code, own the data, own the workflow logic. Twelve weeks later, they were running end-to-end campaigns on their own platform, with $1M+ in incremental ARR unlocked inside the first year.
The Brief
The agency was running influencer campaigns across a fragmented SaaS stack. Modash and HypeAuditor for discovery. GRIN and CreatorIQ for CRM and campaign management. Notion and Airtable for pipeline. Stripe for payments.
Annual tool stack cost between $36,000 and $60,000. Two full days per week lost to reporting alone. No line-item attribution from creator posts to actual GMV. Data locked inside vendor schemas with no ownership and no leverage.
Most vendors they spoke to scoped this as a set of integrations glued together on top of the existing SaaS stack. We scoped it as one owned platform that replaces the stack.
Why They Chose Solprime
Three reasons.
Ownership-first thinking, not rental-first.
Every other proposal added another tool on top of the existing stack. Ours removed the stack. Source code, database, and workflow logic all transferred to the client at go-live.
They needed AI-native agents from day one.
Not AI as a premium add-on module priced separately. AI outreach and reporting agents built into the core workflow, running from launch.
Fixed fee, 12 weeks, founders on the call.
No hourly billing. No account management layer. Senior pod embedded with the agency from Week 1 to Week 12.
What We Built
A five-layer influencer marketing operating system.
Proprietary creator database, 2 to 3 million profiles
Indexed for AI search across content, audience demographics, and shop performance. Refreshed weekly. Pre-filtered against brand-fit criteria before creators surface in outreach.
Native, real-time, line-item attribution
Post tracking synced to TikTok Shop GMV without spreadsheets. Every dollar of revenue attributed back to the creator, the campaign, and the product at line-item level.
From offer to doorstep, tracked end to end
Deal signing with e-signatures. Sample fulfillment tracked from warehouse to creator delivery. Milestones and payments handled inside the platform.
Two agents, default included
Outreach Agent handles personalized first-touch and negotiations at scale. Reporting Agent auto-generates weekly campaign reports and end-of-campaign summaries. Both use the client’s own data and voice.
One system, global creators
Multi-currency payouts, tax forms, milestone tracking, and reconciliation. Built to replace Stripe plus manual spreadsheets.
The Stack
Next.js, React, TypeScript, Tailwind
Node.js, TypeScript, Fastify
PostgreSQL, Redis, vector database for creator search
LLM orchestration, embeddings, evaluations
TikTok Shop API, Shopify API
Multi-currency payment rails, tax and compliance
AWS, Docker, CI/CD, observability
How the 12 Weeks Looked
Twelve weeks, kickoff to production. The agency saw working software at the end of every week, not slides.
Scoping session, workflow mapping, fixed-fee lock
Creator database ingestion, indexing, AI search primitives
Agency console, discovery and shortlisting flow
TikTok Shop integration, post tracking, GMV attribution
Sample and deal workflow, e-signatures, milestones
AI Outreach Agent and Reporting Agent
Multi-currency payments, tax forms, reconciliation
Production deployment, team training, source code transfer
The Outcomes
Numbers from the first year of live operation.
Incremental ARR unlocked for the brand within 12 months of go-live.
Payback period on the build cost. The platform recovered its cost within one quarter of going live.
Reduction in outreach time per campaign, with the Outreach Agent handling first-touch and negotiations at scale.
Saved per account manager on reporting, with weekly campaign reports auto-generated by the Reporting Agent.
Data ownership, source code, database, and workflow logic transferred at launch.
Five SaaS tools replaced with one owned system.
Why This Matters
Agency workflows are the agency’s competitive intelligence. When they live inside rented SaaS, the leverage sits with the vendor. When they live inside owned code, the leverage returns to the agency.
This build recovered its cost in one quarter and now compounds with every additional campaign, every additional creator, every additional brand added to the agency’s roster.
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